HELENA NORRMAN

ERICSSON — CHIEF MARKETING & COMMUNICATIONS OFFICER

THEME
LEADING A GLOBAL BRAND TRANSFORMATION

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PATRIK ROMBERG

SENIOR VICE PRESIDENT, GROUP COMMUNICATIONS OFFICER, TRELLEBORG

THEME
TRANSFORMING A GLOBAL CORPORATE BRAND
BASED ON DIGITIZATION & COMMUNICATION

LARS HYGRELL

CHIEF MARKETING OFFICER (former) | ELECTROLUX GROUP

THEME
LEADING GLOBAL BRAND AND MARKETING TRANSFORMATION AT ELECTROLUX

"It takes brand leadership excellence to create excellent, leading brands"

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CAROLINE FRANSSON

SVP BRAND EXPERIENCE | VOLVO GROUP

THEME

LEADING BRAND EXPERIENCE IN TRANSFORMATION

BENGT ERIKSSON

ESSITY — GLOBAL MASTER BRAND DIRECTOR

THEME
MANAGING A TOTAL BRAND EXPERIENCE IN 100 COUNTRIES


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INGALILL ÖSTMAN

SKF — SENIOR VICE PRESIDENT COMMUNICATION & GOVERNMENT RELATIONS

THEME
BUILDING A SUSTAINABLE CORPORATE BRAND FROM WITHIN

CHRISTER LINDQVIST

VOLVO GROUP — GLOBAL BRAND MANAGER VOLVO TRUCKS

THEME
CREATING BRAND ENGAGEMENT IN THE DIGITAL AGE