HELENA NORRMAN
ERICSSON — CHIEF MARKETING & COMMUNICATIONS OFFICER
THEME
LEADING A GLOBAL BRAND TRANSFORMATION
Download Helena Norrmans presentation HERE
PATRIK ROMBERG
SENIOR VICE PRESIDENT, GROUP COMMUNICATIONS OFFICER, TRELLEBORG
THEME
TRANSFORMING A GLOBAL CORPORATE BRAND
BASED ON DIGITIZATION & COMMUNICATION
LARS HYGRELL
CHIEF MARKETING OFFICER (former) | ELECTROLUX GROUP
THEME
LEADING GLOBAL BRAND AND MARKETING TRANSFORMATION AT ELECTROLUX
"It takes brand leadership excellence to create excellent, leading brands"
CAROLINE FRANSSON
SVP BRAND EXPERIENCE | VOLVO GROUP
THEME
LEADING BRAND EXPERIENCE IN TRANSFORMATION
BENGT ERIKSSON
ESSITY — GLOBAL MASTER BRAND DIRECTOR
THEME
MANAGING A TOTAL BRAND EXPERIENCE IN 100 COUNTRIES
Download Bengt Erikssons presentation HERE
INGALILL ÖSTMAN
SKF — SENIOR VICE PRESIDENT COMMUNICATION & GOVERNMENT RELATIONS
THEME
BUILDING A SUSTAINABLE CORPORATE BRAND FROM WITHIN
CHRISTER LINDQVIST
VOLVO GROUP — GLOBAL BRAND MANAGER VOLVO TRUCKS
THEME
CREATING BRAND ENGAGEMENT IN THE DIGITAL AGE