We explore different roads to success 

Trade and industry are undergoing one of largest transitions seen in modern times. The digital transformation and developments towards a circular economy are altering the very foundations of society and enterprise. The underlying forces driving these developments make heavy demands on management, boards and employees.

Brand Leadership Forum wants to help to spread knowledge, inspiration, insights and experience regarding making a successful transformation in this new reality. We want to explore the challenges and secrets of success of large corporations and industries. We want to do this from a management and leadership perspective as well as from a brand perspective.

How do we capture a new vision and how do we lead the organisation towards it?  

New technologies, new innovations and new players with new business models increase the demands on management’s strategic and visionary abilities to lead the company into this new reality while remaining competitive. Which vision should the company aim for and how do we get there? Added to this are increased transparency, access to endless amounts of data and an altered view of corporate social responsibility. Companies are expected to have a higher purpose than simply making money. Instead of the bottom line focused solely on profit, now we are hearing about the triple bottom line, focused on people, planet and profit instead.

Here at Brand Leadership Forum, corporate leaders reveal the journeys of development and transformation undertaken by their companies. We want to hear the inside story. We want to explore corporate leaders’ personal views on the challenges they face, and we want to explore their secrets of success.

We explore new measures of success

Added to the digital developments are increased transparency, access to endless amounts of data and an altered view of corporate social responsibility. Companies are expected to have a higher purpose than simply making money. Instead of the bottom line focused solely on profit, success is increasingly being defined on the basis of people, planet and profit, the so-called triple bottom line.

Brand Leadership Forum wants to not only identify the key issues and seek out the answers, but also initiate a dialogue to discuss alternative solutions.

We focus on brand transformation

The brand perspective also requires that management define the strategy and the process for transforming the company’s image so that it too is perceived as relevant and attractive in this new world. How do we take a leading position in our stakeholders’ minds and how do we lead the company so that everyone can and wants to help us make that journey? In other words – how do we develop competitive corporate brands, both internally and externally, that are well positioned for the future?

Brand Leadership Forum aims to be an impassioned hub that helps to put the brand issue on the agendas of management groups and boards everywhere. Working on a broad front, we will develop insights into and knowledge about how strong, customer-oriented brands create value for companies and Swedish trade and industry.

We have a holistic approach

The world of business is characterised by a climate that is becoming increasingly global, customer and experience oriented, digital, data driven, transparent, automated, disruptive and circular. To gain an understanding of the consequences, as well as of all the factors that influence how a company is perceived, management must have a holistic approach to the brand issue.

Brand Leadership Forum is an arena in which we address and discuss how a company, on the basis of a coordinated process for and a unified approach to brand strategy, leadership, customer focus, marketing, creativity, communication, corporate culture, business development, innovation, architecture and design, can create an experience that adds value, differentiation and competitiveness in a digital and sustainable world.

“It takes brand leadership excellence to create
excellent, leading brands.”

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