A rich, historical legacy spanning more than 160 years, Sandvik has undergone an immense transformation: from a pioneer in steel production to an innovator in new materials, and today, a truly global, highly advanced industrial technology company. With a strong focus on digitalization, automation, and sustainability, Sandvik has strengthened its world-leading positions in the mining, manufacturing and infrastructure industries.

In his presentation, Björn Roodzant, Head of Group Communication and Sustainability at Sandvik Group, will share his personal experience leading a strategic brand development project that redefined Sandvik’s market positioning and brand identity.